How to get more User Generated Content

By Michael Bartlett
17 March 2023

In marketing, user-generated content (UGC) has become crucial to any successful strategy.

 UGC not only offers a more authentic and relatable view of a brand but also a powerful tool to engage with customers and build a loyal community. However, as much as UGC is valuable, it can be challenging to generate enough of it to sustain a brand’s online presence.

In this article, we’ll discuss 7 effective strategies to help you get more user-generated content and take your brand to new heights.


Run contests, giveaways and more.


Contests and giveaways are a super way to encourage users to create and share content related to your brand. By offering attractive prizes, you can incentivize users to create content that aligns with your brand’s values and messaging. Establish clear guidelines and rules for the contest, and ensure the prize is relevant to your target audience.


Leverage social media


Social platforms like Instagram, Twitter, and TikTok are great for generating user-generated content. Use hashtags and mentions to encourage users to share their content and interact with your brand. Monitor your brand’s social media pages regularly to respond to comments and engage with users. Additionally, you can repost or share user-generated content to showcase it to a larger audience and provide social proof.


Host events


Hosting events is an effective way to generate UGC while building a sense of community around your brand. Whether a product launch or a charity event, encourage attendees to take photos, record videos, and share their experiences on social media using a branded hashtag. You can also offer a photo booth or a social media wall at the event to encourage attendees to create and share content.

How to start UGC content creation

Collaborate with influencers


Influencers have a dedicated following and can create high-quality content that resonates with their audience. Partnering with influencers can help you tap into their followers and generate UGC that aligns with your brand’s messaging. Make sure to choose influencers that are a good fit for your brand and are genuinely interested in your product or service.


Provide incentives


Offering incentives such as discounts, exclusive access, or early releases can motivate users to create and share content related to your brand. This strategy encourages UGC and promotes customer loyalty and repeat business. Make sure the incentives are relevant and valuable to your target audience.


Create a user-friendly website.


Make it easy for users to submit UGC by creating a user-friendly website with submission forms and clear guidelines. Ensure the process is simple, and provide users with examples of the type of content you’re looking for. Additionally, give credit to the user who created the content, as this can encourage others to do the same.


Engage with your audience.


Finally, engaging with your audience is the most critical aspect of generating UGC. Respond to comments, ask for feedback, and show appreciation for their support. By building a strong relationship with your unique audience, you can create a community of loyal customers who are invested in your brand and willing to create and share UGC.


User-generated content is valuable to any brand’s marketing strategy, providing authenticity, engagement, and social proof. By implementing these 7 strategies, you can encourage users to create and share content related to your brand while building a loyal community and reaching new audiences. 


Remember to stay true to your brand’s messaging and values and provide incentives and a user-friendly experience to encourage UGC. With these tips, you can take your brand’s online presence to new heights and create a community of loyal customers who are invested significantly in your success.






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